Thursday, January 18, 2018

Goodreads Giveaway, redux.

(THIS MIGHT BE A WORK IN PROGRESS. I'M NOT PROMOTING IT, I'M JUST PARKING IT HERE.)

Because I am a writer and all I ever really want is to be read, and because all I ever need is one person to care, I am writing this expanded blog post to accompany my blog post of the other day…in which I tried to tactfully explain my displeasure with the new GoodReads Giveaway program…all because one person asked….

First off, I have to say that I love Goodreads. I have been using it for 9 years, both as a reader and as a writer. It is a great place to find new books, connect with other readers, leave reviews, and (as an author) find new readers of my own work. Goodreads, however, is owned by Amazon, the company that is taking over the entire world in a very frightening manner. That means it is a business, and business does what business does: operates at a profit motive above all else.

And to that end, it has begun a revision to their Giveaway Program, one that I had been using to great success over the past year, as detailed in a previous post. https://www.goodreads.com/author_blog_posts/16253196-i-love-you-goodreads-giveaways-but

I read through their blog post announcing this, I read what the new features of it were, but what really popped out at me was the whopping 119 dollar charge for a standard giveaway, and 599 for a Premium Package. (!) Ok. It’s easy to simply say that this is a lot of money for a simple writer to give away his/her hard work. But I wanted to get into the nuts and bolts of the program and why it irks me so much.

From their post: • (NEW) Everyone who enters your giveaway automatically adds the book to their Want-to-Read list, promoting your book via updates in their friends’ updates feeds, and building an audience for your title.

• (NEW) The author’s followers and anyone who has already added the book to their Want-to-Read list get a notification, letting them know there’s a giveaway starting. This helps generate even more entries, creating more stories in the Goodreads updates feed.

• About eight weeks after your Giveaway ends, winners receive an email from Goodreads to remind them to rate and review your book. This will help other readers discover and decide to read your book too.

Ok. These things are available and they are…nice…but let’s be honest: it’s only marginally different from what they had been offering all along FOR FREE. But somehow being able to add your book to a person’s TO READ LIST, notifying their followers, and then notifying the winners to read and review the book…does ANY of this make it worth 119 bucks?

And What about Premium?

• (NEW) Exclusive placements on the Giveaways homepage on Goodreads with tens of millions of visitors each month, giving your giveaway significantly more visibility and more entrants.

• (NEW) Everyone who enters your giveaway automatically adds the book to their Want-to-Read list, promoting your book via updates in their friends’ updates feeds, and building an audience for your title.

• (NEW) The author’s followers and anyone who has already added the book to their Want-to-Read list get a notification, letting them know there’s a giveaway starting. This helps generate even more entries, and creates more stories in the Goodreads updates feed.

• About eight weeks after your Giveaway ends, winners receive an email from Goodreads to remind them to rate and review your book. This will help other readers discover and decide to read your book too.

• Giveaways are shown in the Giveaways section of Goodreads and the book page,allowing readers to discover new books.

Honestly, it sounds like more of the same. And this costs a whopping 599 bucks.

Here’s the thing: Sending these books out already costs me. Before I’ve even put the Pain Center book in an envelope, I spent roughly 4 months with countless hours assembling the books myself. It all comes out of my own pocket. When I make a sale, I am ecstatic. But because I am still an unknown author, no one is lining up to buy my book. But with the giveaways, I was building an audience. I was gaining traction. Yet not one of these giveaways has actually led to any sales. Now they are making people PAY for this???

I understand they gotta make money. But couldn’t there be a compromise? Maybe a cheap option for the rest of us? There has to be some way that these things can be done without fleecing the authors!

Curiously, and apparently singularly, this blog post announcing this change has been closed to comments. Maybe I wasn’t the only one upset by paying so much for something that used to be free.

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